Affiliate disclosure: As an Amazon Associate, we may earn from qualifying purchases made via links on this page — at no extra cost to you. See our Affiliate Disclosure.

The process of color theory, which is fundamental in design, is rooted in the way humans perceive light and color. For instance, the RGB color model, used in digital screens, blends red, green, and blue light to create a spectrum of colors, while the CMYK model, used in printing, combines cyan, magenta, yellow, and black inks. Interestingly, the human eye can distinguish approximately 10 million different colors, highlighting the importance of color selection in effective design and branding strategies.